First of all, I'd like to say "Thank you" to those of you who have provided a bit of feedback and suggestions to me. They have been very helpful.
During my research, I found this tool called eMarketer and I am curious if it is a valid tool for research. It's description says: "eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. With eMarketer, you understand the growth and impact of the Internet. Plus, you stay ahead of the curve on new trends such as blogs, social networking, podcasting, mobile marketing, and many others that are profoundly affecting the business landscape."
To access the statistics, you need to subscribe to the service. Has anyone heard of this before and how do I determine if it is a valid source of information for a scholarly paper?
1 comment:
It sounds legit to me--but I'd triangulate with your other sources to see if they jive.
But it sounds like it might be a great way to provide a basis of background info.
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